Some projects are about more than creating a logo—they’re about preserving a story. This week, we’re excited to share our latest branding project for Clock Tower, formerly Main Street Market, a beloved Downtown Middletown landmark.
As they embraced their original name once again, they asked us to design a logo that reflected the history, character, and unmistakable architecture of the building.
The final concept centers around a bold clock face inspired by the tower itself, layered over a clean silhouette of the historic building. We chose a timeless slab serif with vintage influences and paired it with a refined serif font for the established date, creating a brand that feels both rooted in history and relevant today. Working alongside the Clock Tower team was an honor, and we’re proud to have played a small part in the next chapter of such an iconic Middletown destination.
