Kush of Africa is an African inspired street wear company, from the owner’s own designs and aesthetic tastes. Kush approached us to help with their online shopping platform. Starting from the ground up, we developed and designed a completely responsive mobile friendly website and codified the company’s brand into a cohesive and elegant palette. We also worked with a few of the client’s models to develop the overall aesthetic of how to represent the products with real people. The site turned out to be a great result of collaborative efforts and ideas, creating a complete package.